American actress Nicola Peltz-Beckham has joined forces with GCDS, following in the footsteps of personalities including Elsa Hosk and Pamela Anderson, and stars in the Italian streetwear brand’s spring 2023 ad campaign.

The brand’s creative director, Giuliano Calza, commented ‘She embodies the GCDS woman: playful, hot and deadly sassy. I met Nicola years ago at a dinner… One day we started discussing something creative to work on together and that turned into a global campaign idea’.